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WORK

oakley and costa regional sales representative

luxottica
2022-present

As the first ever designated apparel, footwear and accessories sales rep for Costa and Oakley, I generate brand value and increase sales within my territory. My zone covers Virginia, Maryland, Delaware, West Virginia and Washington DC. It is my responsibility to sell products, anticipate existing customer needs, and prospect new leads. I participate in the planning process for sponsored events. During my time, I have successfully grown business in my zone by achieving quarterly growth targets and opening new account doors. My direct line of communication with accounts is an integral part in the product planning process. 

Roxy and Quiksilver Mid-Atlantic Visual Merchandiser

BOARDRIDERS
2019-2022

I was in charge of visual merchandising for Roxy and Quiksilver in Virginia, North Carolina, and South Carolina. My territory consisted of fourteen regularly visited stores and fifteen seasonal, where I created stories that reflected brand image. I corresponded with sales representatives and leaders in the corporate office through detailed recaps of each store visit. My relationships with managers, buyers, and sales associates directly correlated to the brand's selling success in store. During my time, I expanded my territory by recognizing the need for a merchandising visit in two stores. I successfully executed the first ever window display in the region. I designed and built line guides for each season’s collection which played a vital role in the visual merchandising team's knowledge of the current collections. I was a key player in brain-storming and executing marketplace activation for branding initiatives.

Office Manager for Mid-Atlantic O'Neil and Stance Sales Team

HALCYON ENTERPRISES
2019

I was responsible for sourcing and contacting potential customers as well as maintaining relationships with current ones. I travelled to trade shows throughout the southeast and showed the apparel lines to buyers. I memorized each apparel collection and product style name for each season. I suggested buying plans for stores in line with their financial goals and selling capabilities.  As the office manager, I was in charge of scheduling and organizing tasks for the individuals in the office so we were able to hit our target goals each season.

Social Media and Marketing Coordinator

PIXELS PINTS & BYTES
2019

As the first ever social media and marketing coordinator for this new local business, I created and implemented systems to help launch the arcade-bar in the community. Through marketing campaigns and coordinated events, I promoted food, games, and events. Posted pictures on Facebook, Twitter and Instagram. Analyzed market reach through Google and Facebook analytics. Designed and published the company’s website.

Shift Leader/Assistant Buyer

COASTAL EDGE/HARYGUL IMPORTS
2014-2016

As an assistant merchandiser, I was an integral part of line showings and purchasing decisions for the women's department. I communicated with the stores and vendors about purchase orders, return forms, and markdowns. For this company, I also worked as the leading manager during shifts in the store. I was responsible for opening and closing duties, building customer relationships, and filing sales reports. I recruited, interviewed, and hired new sales associates. Under my leadership and training, two of the associates I hired were promoted to managers within the store.

EDUCATION

2020

Old Dominion University

Bachelors of Science in Occupational and Technical Studies with a Concentration in Fashion Merchandising

  • Study Abroad Costa Rica Fall Semester 2017

  • Dean’s List Spring 2017

  • Dean’s List Fall 2017

  • Dean’s List Fall 2018

2016

Tidewater Community College

Associates of Liberal Arts

  • Phi Theta Kappa Honor Society member

  • Magna Cum Laude graduate

  • Dean’s List Fall Semester 2014

  • President’s Honor Roll Spring Semester 2015

  • President’s Honor Roll Summer Semester 2015

  • President’s Honor Roll Fall Semester 2015

2014

Homeshool 

High School Diploma

  • Basketball Most Improved Award

  • Basketball Defensive Player of The Year Award

  • Best Actress Drama Class Award

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