Worked closely alongside marketplace activation coordinators to brainstorm and execute the Roxy 2021 Holiday Window. Installed the first curated window in the Mid-Atlantic Region at 17th Street Redmill location.
On The Beach Marketplace Activation 2022
Updated marketing and POP tools for On The Beach 2022. Worked closely with the head of marketplace activations to curate a new vibe for the season. Initiated the idea for the usage of bikini rings and faux plants throughout the section.
Kitty Hawk Kites; Kitty Hawk Outer Banks
Curated a cohesive color story throughout the section. Created focus on product that brought attention to key marketed styles. Focused on generating a story that was relevant to the season and location.
Fall 2022 Marketplace Activation
Highlighted new marketing elements within the Roxy section at 17th Street Beach Store. Merchandised the table as the focal point for the Soulstice collection.
Quiksilver Stranger Things Collaboration Launch 2021
Activated the highly anticipated Stranger Things collaboration in local stores in Virginia Beach. Previewed in-store elements and gave input on best uses for POP and marketing tools.
REAL Watersports; Hatteras Island, Outer Banks
Assisted with the new buildout installation at REAL Watersports. Created collection focused displays that flowed from table for an engaging shopping experience.
Quiet Storm; Tanger Outlets
Focused new collections and solidified the ROXY brand within the store. Highlighted color story flow from table to wall for a cohesive story and easy shopping experience for customers.
ROXY & QUIKSILVER LINE GUIDES
Seasonal overviews of new apparel collections. Used as a guideline for merchandisers to familiarize themselves with the key marketing elements and trend categories. Designed on Canva.
